2012 Diversity Summit

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Hispanic Media in the U.S.: Faring Better than the Mainstream Media

Pew Research Center’s Project for Excellence in Journalism, August 2011 — Spanish-language media remain important to a changing, more acculturated, and more U.S.-born Hispanic population in the United States. And in the last year, Spanish-language media tended to fare better overall than their mainstream English-language counterparts.

According to the 2010 U.S. Census, the nation’s Latino population grew to more than 50 million, more than double its size in 1990, and up 46.3% since 2000.1  It is also the nation’s youngest ethnic group. The median age of Latinos is 27, while for non-Hispanic whites it is 42 and for non-Hispanic blacks it is 32. Among Latinos, a majority are bilingual. However, as births have become more important for Hispanic population growth than the arrival of new immigrants, the nation’s Latino population is also becoming more U.S.-born. All of these factors could pose a threat to Spanish-language media operations. So far though, the contrary has occurred.2

Hispanic newspapers overall lost circulation in 2010, but not nearly to the extent of the English-language press. The total number of Spanish-language newspapers remained stable.

Read the full report, Hispanic Media: Faring Better than the Mainstream Media, on the Pew Research Center for Excellence in Journalism’s Web site.