It is difficult to believe that only ten years ago many organizations and professionals didn’t have a single website and often struggled to create them. While some businesses still lack a website, we cannot ignore the environment we are in. Not only is it a standard but a necessity to have web presence y in web presence where
In today’s world, digital presence is not an option. The new standard is multiple websites: main site, microsites, social sites, etc. Here are five of the top ten tips to increase your digital footprint (the next five will be shared in the next issue):
1 – BUILD A WEBSITE IF YOU DON’T HAVE ONE YET
Having a professional website that has an attractive look and feel is vital, especially if your profession requires a positive first impression.
Your website needs to have several elements: a local number or a toll-free number, and contact forms, and a combination of text, visuals and videos. Your site has to also offer easy navigation (user friendly) and it has to be also optimized for the search engines (SEO friendly). Also, if your practice is located in a city or metropolitan area with high concentration of Hispanics, it’s best practice to having a bilingual site, as Hispanic Internet users like to toggle between English and Spanish. Having a bilingual site increases your chances of being found by the entire spectrum of the Latino audience, regardless of the language preference. Hispanic Market Advisors can help with this website development or translation process –http://hmas.in/web-for-dentists.
Why is your main site so essential?
- Your website is like your Home – You need to have one in order before inviting your Guests (clients).
- Your website is like your digital brochure – You can email pages, including before and after pictures, to potential clients for them to read more about your practice.
- Your website is like an extension of your team – It works for you and your team when you are all sleeping, but you have to build it for visitors to come by.
2 –TRACK YOUR IN-SITE STATISTICS
Let’s say you now have a website. Do you know how many people are visiting you online? From where? Do they speak English or Spanish? All these questions can be tracked with the many tools available in the web analytics market. At Hispanic Market Advisors we recommend Google Analytics because it’s free and it provides enough data to keep you busy. Now, the information tracked by Google Analytics can be so detailed and vast that you can end up spending hours comparing and analyzing your website stats but you don’t have to go too deep into the numbers. You can leave that to the marketing professionals or digital marketing agencies (more often than not, a combination of both) to help you with these website tracking efforts.
3 – BUILD A DIGITAL ECOSYSTEM
Once you have your main site up and running, don’t stop there. You can build the rest of the web properties around your main website. You may need extra help from a digital marketing agency at this point. Together with your in-house staff, your marketing agency can help you design a marketing strategy and execute it to boost your lead generation funnel, and optimize your conversion rates (more leads becoming clients).
All web properties combined will become your digital ecosystem. But what is a digital ecosystem? It is a set of relationships. A digital ecosystem visually clarifies how your mix of digital channels works together relative to your consumer’s journey.
Although each web platform (website, Facebook fan page, Twitter, YouTube channel, etc) will have a unique identity, they will all complement each other and will share a common objective which is build your brand, cultivate relationships, and ultimately generate leads or patients.
Think of the digital ecosystem as an orchestra with a shared goal, and all the web platforms are the various musical instruments that make part of the melody.
4 – SET UP LOCAL BUSINESS DIRECTORIES
Did you know your local business information can be found in dozens of online business directories such as Yelp? You can improve your digital footprint by claiming the listings and making them appealing, professional and inviting to potential customers and prospects. Claim your business directories; it will help driving traffic to your main site as well.
5 – CREATE BUSINESS PROFILES AND BECOME A BLOG CONTRIBUTOR
Simply put: Get your name out there! If you’d like greater visibility of your professional services and dental services you offer, you can take it a step further by creating business profiles in theme-related websites such as Odontologia-us.com. Sample: http://hmas.in/sample-profile
The perfect opportunity for any HDA-member dentist residing in the United States is now as you are eligible to submit up to two blog posts per month and to be featured at http://odontologia-us.com/blog/. How to contribute: http://hmas.in/contribute-blog
Take advantage of this opportunity and reach people who may have otherwise never been able to find you!
What did you think of these tips? Post a comment (good or bad) and if you liked it, please tweet or email about it, and feel free to propose a topic for future posts!