Your patients are online and you need to attract more of them to your practice
You don’t know what marketing ideas may result in better ROI. While creating and implementing a comprehensive marketing plan does take time, there are many marketing activities you can start and implement in less than 30 days.
The following 3 dental marketing ideas will help you increase your digital footprint and generate more leads that would hopefully convert to a new steady flow of new patients.
#1: Update your current website
Think of your website as your digital marketing hub. It needs to reflect your brand, be optimized for SEO and be user friendly. It has to be also responsive which means designed for mobile compatibility. Also very important, your website needs to include clear calls-to-actions encouraging website visitors to call you to schedule an appointment with your practice. Many practices have a webmaster who cares about and works towards reaching high levels of usability and user experience, two metrics that influence acutely on search engine ranking success. Read: Professional Webmaster & Page Optimization Services
#2: Manage your reviews
You need to have a great website but you need to have a good reputation as well. Your patients will read your reviews and whether a new patient chooses you over your competitor may have to do with the online reviews. Setup your dentist profile on popular review sites like Yelp and HealthGrades to start getting patient reviews. Then, you will have to manage those online reviews, including responding to them, whether left positive or negative comments. A good rule of thumb is to thank those who have left positive feedback and reach out to patients who have left negative feedback.
“88% of online shoppers use reviews before making shopping decisions, and 74% of consumers say that positive reviews make them trust a local business more.” Source: www.forbes.com
#3: Communicate with your audiences
Engaging with your community is always a great idea, your community includes not only potential patients but also bloggers and journalists that may like to write about you and your practice. This will get your practice name in front of people in your demographic area and it will help with your online reputation and image. The use of a wire or press release designed to reach Hispanics must be carefully done, though. Writing it a successful one requires researching the target audience in detail. You may want to consider making it a bilingual wire or press release for better coverage. Lots of Hispanics consume content in both languages. Read: Effective Hispanic Wires and Press Releases for Your Latino Marketing Campaigns
You should also email existing patients and potential clients (leads) regularly. These two distinct groups should be in two different contact lists, and the messages for these two segments should be designed with that in mind. Remember that your current patients are the ones who will refer you to their friends and family, so nurture those key relationships and stay engaged with them. Email marketing is a great way to keep in touch with existing patients while promoting your dental services to new patients. Read: Responsive Email Marketing by Hispanic Market Advisors®
In a few weeks, we’ll share another post with 3 new marketing ideas. But tackle these ones first and you’ll be on your way to seeing more new patients sooner than later.