Monthly Archives: January 2018

Meet the Hispaninc Dental Association’s CEO, R. Ivan Lugo, DMD, MBA, FACD, FICD

Meet the Hispaninc Dental Association's

Dr. Ivan Lugo is a purpose-driven published researcher, author and academic entrepreneur focusing on the integration of healthcare services, education, leadership and advocacy for equality in health and education. He holds executive leadership positions in the public and private sector and lectures globally on innovation in healthcare, oral health access and delivery methods and policy matters. In 2010, after a successful academic and social entrepreneurial career, he was recruited by The Procter & Gamble Company to lead the North America Professional and Scientific Relations group in the global R&D division. After a successful tenure with P & G, he started his own venture and became the creator of the Reading Innovation Lab in Pennsylvania to focus on strategy and social innovation through private and public ventures.

His vision and passion continue to be to transform the US healthcare education and delivery system through policy and public-private partnerships. He received his B.S. from Syracuse University, a Doctor of Dental Medicine from the University of Connecticut and a MBA from Temple University. Dr. Lugo has been selected by his peers and inducted as a Fellow into the American College of Dentists and the International College of Dentists, oral health professional’s honorary organizations. He has extensive board leadership experience as a past president of the Hispanic Dental Association (1995) and currently serves on the board of Harcum College in Pennsylvania, and was elected in September 2017 by the Pennsylvania Senate to a second six-year term on the Pennsylvania State Board of Dentistry. He is the national CEO/ED of the Hispanic Dental Association.

R. Ivan Lugo - H.D.A. CEO

3 Ways for Dentists to Generate More Leads and Patients

As shared in a previous posts published at, it is not news to you that your patients and potential patients are online. What is not always straightforward is how and when to cost-effectively reach them. Here are three ways for dentists to communicate with their audiences and potentially generate more leads from those who are searching a dentist online.


Do you have a mobile or a table? Your patients too. Do you search online for products and services? Your patients too. More and more internet users are accessing the web via smart phone and tablet. In other words, they are no longer relying on desktop and laptop computers to browse the internet. Consequently, in order to reach the widest audience, your website, which is the centerpiece of your digital ecosystem, needs to be a responsive design website. Learn how Hispanic Market Advisors can help you build or convert your site to a responsive web design, and email us at



To stay in touch with your existing and prospective patients, your email communications need to be viewed equally well no matter what device and screen’s resolution the visitor is using to open and read your messages.


Did you know that 46% of email is read on a mobile device? What does that mean to you and your business practice? Simply, you need to optimize your eBlasts and eNews for mobile if you want to increase your digital engagement.

Thanks to our partnership with Hispanic Dental Association (HDA), Hispanic Market Advisors is offering HDA Professional Members try this new service during the month of January 2015, as we are beta testing for this year!

The process is simple, complete this quick online form and we’ll connect with you within 24 to 48 hours to help you get your email templates to be responsive. We’ll help you with the details too.


Are you texting Dental Tips and quick reminders to your patients?

Building text message marketing campaigns for your business can be affordable if you use a text messaging service. Club Texting for instance, allows you to import contacts and reach 100 or 100,000 people in seconds after typing your mass text message. You can also use mobile keywords to build your subscription base of mobile users.

In closing, on behalf of all the Hispanic Market Advisors® team, we are sending you Best Wishes for 2015! Feel free to leave your comments below and please share this post with your friends and colleagues.