Monthly Archives: June 2014

Share some Oral Health Month goodness with your friends and family in NY, CA, TX, FL.

We are near the end of Oral Health Month with Colgate but the dental vans keep coming around various communities and we don’t want your friends and neighbors to miss this chance. Help us by spreading the word to your network and on social media or volunteering at these upcoming events in Miami, FL, Elmhurst, NY, Houston, TX, Montebello, CA, and other cities.

And don’t forget to take the pledge which will trigger donations to 4 clinics serving the Hispanic community in the US. For every pledge, one clinic receives $1 in donated product. It takes 3 seconds (not like we are counting)!  What are you waiting for?

Share these visuals with those in your community that need to know about them

OHM 6.20

OHM 6.21

HDA Leaders to be Honored by the Association of Hispanics Healthcare Executives for 10 Years of Collaboration

Health Equity, Latinos & Digital Media: Bridging the Communication Gap. Local & National Health Executives Address Health Equity, Monday, June 16, 2014, at NY Academy of Medicine, 103rd St & 5th Ave, in NYC: NYS Attorney General and NYC Council Speaker to Address Health Leaders

New York, NY – The Association of Hispanics Healthcare Executives (AHHE),, and elected officials, policy makers, and health care leaders, are dedicated to obtaining better health outcomes and equity for the Latino community. The combined costs of health inequalities and premature death in the nation cost $1.24 trillion between 2003 and 2006.  Patients from racial and ethnic minority communities, who bear a disproportionate share of our nation’s health problems, spent nearly $230 billion in excess medical care costs. Factors that contribute to a community’s health are individual habits, environment, education, awareness, heath literacy, jobs, etc. For example, the Bronx was recently ranked last because of poor health.

At AHHE’s 2014 Annual Healthcare Diversity Awards, chaired by Luis A. Vazquez of the Long Island Hispanic Chamber of Commerce and co-chaired by Lee H. Perlman, President of GNYHA Ventures and Executive Vice President/Administration-Greater NY Hospital Association, health care leaders will hear from Keynote Speaker and Honoree, Eric T. Schneiderman, New York State Attorney General, who will be addressing “Health Care Justice” at the New York Academy of Medicine on June 16, 2014 from 6:00pm to 9:30pm. The Attorney General will be introduced by NYC Council Speaker, the Honorable Melissa Mark-Viverito, who will also be making some remarks. Lynda Baquero, Consumer Reporter, at NBC 4 New York, is serving as Master of Ceremonies. AHHE, and its Roundtable, have become a major Hispanic health resource at public forums and on the internet by establishing its presence online where Hispanics frequently turn to for authoritative health resources.  AHHE has a presence on the main social networks, such as Twitter, Facebook, Linkedin and Youtube.

The Latino community is the largest and youngest minority group in the United States, yet it is one of the minority groups that face the biggest challenges in the health care area, including highest rates of preventable diseases and a high percentage of Latinos are uninsured. Health care costs in the United States account for 18% of GNP.  Therefore, a more efficient way to address Latino health care challenges can positively affect all Americans. According to George Zeppenfeldt, AHHE National President, “Efficient health care management not only involves managing scarce resources, but it also involves understanding the patients’ culture and demographics. There is a growing need to identify mentors for Latinos to achieve leadership positions in the health care workforce and spearhead minority health policy because Latino professionals are a critical component in addressing and communicating the health needs of this community.” The 9.2 million uninsured Hispanics, ages 25-35, are also extensive users of digital media who will be seeking insurance coverage. Thus, more than ever, insurers, HMOs/managed care and hospital groups need to be proactive in the provision of digital content that is culturally resonant for its new Hispanic audience. To accomplish these goals of enrollment it is necessary to collaborate with Hispanic-led community organizations to educate and gain access to, and the trust of, incoming Hispanic patients, effectively communicate strategies that connect culturally with this growing and thriving population, and use mobile technology to address this population.


The honorees this year include Corporate Visionary of the Year, Google, Inc., ”Up and Coming” Executives of the Year, Kimlee Roldan-Sanchez, MPA, Vice President & Chief Administrative Officer, NewYork-Presbyterian Healthcare System and Regulatory Planning and Wilson Davila, MBA, RT, Assistant Vice President, Radiology/Cardiovascular Services, Lutheran Medical Center, and the Roundtable of Professional Hispanic Health Associations, whose members are the Association of Hispanic Healthcare Executives, Association of Hispanic Mental Health Professionals, Dominican Medical Association, Hispanic Dental Association, Latino Medical Student Association, National Association of Hispanic Nurses, National Hispanic Chamber of Commerce on Health and the National Hispanic Medical Association in celebration of a decade of collaboration.

Attendees will be health care leaders, Hispanic chamber of commerce leaders, elected officials and other policy experts. Major financial support of our work is provided by national partners, Aetna and the Greater NY Hospital Association, and regional partners, North Shore-LIJ, Healthplex, Grupo Parada and Casa de Vinos. (list in formation.)

AHHE, 153 West 78th Street, Suite #1, New York, New York 10024, Cell: 917-974-8164

Contact: Dr. Mirian Zavala, DNS, RN/ 653 – 2467, for Spanish interviews or George A. Zeppenfeldt-Cestero,, for English interviews, 917-974-8164 for general information.


Colgate Oral Health Month Dental Van Coming to a City Near You

As we continue to celebrate Oral Health Month with Colgate, we invite you to participate by spreading the word to your network and on social media or volunteering at these upcoming events in New Jersey and California as well as other cities.

All month long, you can:

Take the pledge which will trigger donations to 4 clinics serving the Hispanic community in the US.

Join us this June. It’s #OHM and we are coming to a city near you!




Colgate-Palmolive and the Hispanic Dental Association Empower Hispanic Families to Achieve Healthy Smiles During “Oral Health Month”

NEW YORK, June 4, 2014 /PRNewswire/ — Today, Colgate-Palmolive Company joined the Hispanic Dental Association (HDA) to celebrate the launch of Colgate’s “Oral Health Month”. From now until June 30, this annual campaign will help fight the poor oral health epidemic by educating Hispanic consumers and their families about the importance of proper oral care.

In partnership with the HDA, this campaign will strongly target the Hispanic community through bilingual oral health education materials and activities. According to the National Institutes of Health, Latinos have the highest rate of untreated tooth decay and the lowest level of dental visits of all racial and ethnic groups in the U.S.1 Due to language barriers, lack of familiarity and low dental insurance coverage levels, our Latino population continues to experience difficulty in accessing oral healthcare services and education.

“At Colgate, we are committed to giving everyone access to the tools they need to make oral health a priority, and encouraging our consumers and their families to learn more and embrace healthy oral care habits that will last a lifetime,” said Carla Kelly, General Manager, U.S. Multicultural Marketing, Colgate-Palmolive.

During “Oral Health Month”, Colgate’s flagship program, Colgate Bright Smiles, Bright Futures® will travel throughout the U.S. to provide free oral health education and dental screenings to children via mobile dental vans.  To help spread the message of proper oral health, Karla Martinez – Colgate® spokesperson, TV personality and mother of two – will be joining Colgate’s Bright Smiles, Bright Futures® during the following tour stops:

— Saturday, June 7 at 11 a.m. PDT
El Super, 5610 York Blvd.
Los Angeles, CA 90042

— Saturday, June 7 at 4 p.m. PDT
El Super, 14601 Lakewood Blvd.
Paramount, CA 90723

— Saturday, June 14 at 12 p.m. CDT
Fiesta Store, 4711 Airline Dr.
Houston, TX 77022

— Saturday, June 14th at 4 p.m. CDT
Fiesta Store, 6200 Bellaire Blvd.
Houston, TX 77081

On a larger level, all families are encouraged to visit, to submit a pledge to improve their oral health habits. For each online pledge submitted, Colgate will donate a variety pack of oral care products, including toothpaste, mouthwash and toothbrushes, to dental clinics in need throughout Hispanic communities across the U.S.2

Consumers can also follow and engage with @SonrisaColgate on Twitter for news and oral health tips. Fans will be asked to share photos of their families and their brilliant smiles, and will be selected at random to receive Colgate Total and Optic White product for the whole family for one year, to help make oral health a priority year round.

“We know that there are many factors that contribute to poor oral health among the Latino population, including lack of dental insurance, lack of education about dental care and lack of access to dental care,” said Tyrone Rodriguez, President, Hispanic Dental Association. “Our partnership with Colgate gives us the opportunity to push the boundaries of oral care through a variety of initiatives accessible to everyone.”

To learn more about Colgate’s “Oral Health Month” and to access the oral health pledge, please visit the campaign’s bilingual website at

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at To learn more aboutColgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit

About Hispanic Dental Association
The Hispanic Dental Association is a national, non-profit organization comprised of oral health professionals and dental students dedicated to eliminating oral health disparities in the Hispanic community by providing service, education, advocacy, and leadership.

1 The National Center

2 Colgate will donate up to $40,000 in products to dental clinics in your community. No purchase required. For every Pledge between June 1 to June 30, 2014, Colgate Palmolive will donate $1 dollar’s worth of product to each of 4 dental clinics in New York, Miami, Houston and Los Angeles for a minimum donation of $5,000 and a maximum donation of $10,000 to each clinic.


SOURCE Colgate-Palmolive